Focus. In this day of “shiny” distractions, this does not surprise me at all. It’s pretty amazing the amount of information (and disinformation) out on the web. Being able to decipher either, and focus on what is important is indeed a true trait that future employers need to rely on.
Mark Doliver over at AdWeek posted an article titled “Which Ad Medium Helps Bargain Hunters Most”. The synopsis is:
With the economy having turned consumers into bargain hunters, what sort of advertising do they regard as most likely to assist them in their quest? An AdweekMedia/Harris Poll, conducted last month, gives an indication.